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Our Services

Great Albatross’s commitment to methodological integrity is respected across the research industry and the region.

Our teams are experienced having worked for different clients on different projects hence our team leaders enjoy a range of experience, with the ability to understand project mandate at short notice.

Please contact us to receive our full procedures and quotation on the same.

Quantitative Research

Structured Data
Objectives Conclusions
Survey, Experiments.
Statistical Analysis

Our Speciality
Services

Communications & Advertising Research

Great Albatross has extensive experience and expertise in undertaking comprehensive qualitative and quantitative research programs to inform, develop, test and track communications and advertising campaigns and ethnographic studies.

Our specialty is identifying insights and messages that motivate or act as barriers to effective engagement and behavioural change. These are paramount in developing effective communications for brands.

Public Opinion Polling

The pulse of the nation are the attitudes that make up public opinion. We can also conduct polling for political parties, provide corporates, industry associations and media with accurate and timely polling of general public and voter sentiment.

Our commitment to methodological integrity means we excel at formulating and delivering effective, usable and publishable results and advice on

Brand Research

A brand defines a company’s purpose & contributes to its economic value. We are passionate about identifying what brands truly mean and represent to consumers and how to strengthen this relationship. Great Albatross can also work with brands to measure and track brand health, identifying opportunities and challenges vis-à-vis competitor brands and complex and changing market conditions.

Social Research

When it comes to social research, Great Albatross has an edge. Our senior team of project based consultants has an extensive background working on political and corporate campaigns. We excel at formulating and delivering effective, usable results and advice on complex issues, including in challenging, time-critical and crisis situations.
If you’re seeking timely and thorough insights on a particular issue, then Great Albatross offers an unrivalled suite of solutions. We help corporates and industry associations’ face down regulatory challenges by providing insight and advice in the context of understanding the political and social landscape.
We also measure and track corporate reputation, identifying opportunities and challenges to minimize exposure and reputational damage during times of heightened exposure or crisis.

Public Sector Research

Government experience, relationships and knowledge counts. We work alongside public sector organisations such as Sector Edication Authorities (SETAs), conducting a wide variety of research projects focused on local governments & national governments priorities.

We always ensure the research is appropriately presented and delivered to key stakeholder groups to ensure maximum understanding and engagement with the results and insights.

We partner with councils, assisting them in areas such as:

Measuring and understanding community sentiment, priorities and satisfaction both for strategic planning and reporting purposes
Understanding the needs, prioritization and satisfaction among communities with council’s service delivery
Measuring satisfaction with customer service and identifying opportunities for improvement
Design and facilitation of stakeholder workshops and community forums

Office Address

ADDRESS:

9th Floor, Atrium on 5th, 5th Street, Sandton, Johannesburg, 2196

Telephone:

+27 11 082 9880

EMAIL ADDRESS: info@greatalbatross.co.za

To date, our clientele has been from telecoms, FMCGs, Higher Education, Business Schools, SMME Incubation Hubs, Private Property Developers and Banking.