ESTABLISHED IN 2015
For all our client engagements
we have a diverse team with deep industry and functional expertise, equipped to deliver on budget and on time.
For all our client engagements
we have a diverse team with deep industry and functional expertise, equipped to deliver on budget and on time.
About The
Great Albatross
Great Albatross is an African market research consortium head quartered in Johannesburg, South Africa with capabilities to offer our turnkey market research offerings in other countries such as Botswana, Eswatini, Kenya, Lesotho, Namibia, Nigeria and Zambia in collaboration with our partners.
We are experts in market understanding, brand engagement, product & concept testing, customer value & employee satisfaction studies. We also conduct impact assessment studies, feasibility studies, baselines studies and opinion polling for NGOs, State-Owned Enterprises, and national Government Departments.
What defines success
We are made of market research experts with many years of experience in their different fields having worked for both international & local research agencies in a number of markets across the African continent.
Our Speciality
Services
The pulse of the nation are the attitudes that make up public opinion. We can also conduct polling for political parties, provide corporates, industry associations and media with accurate and timely polling of general public and voter sentiment.
When it comes to social research, Great Albatross has an edge. Our senior team of project based consultants has an extensive background working on political and corporate campaigns. We excel at formulating and delivering effective..
Government experience, relationships and knowledge counts. We work alongside public sector organisations such as Sector Edication Authorities (SETAs), conducting a wide variety of research projects focused on local governments & national..
Process
Management
Our process when conducting research is aligned with our strategic goals that we’ve set out for the project. We organize data in a structured manner, from the moment the data is collected, through to the distribution and then finally to the conclusive valuable results of which is obtained throughout the whole process.
The first step is to gather and measuring information that'll help in finding answers for our research.
This is when our proJect managersestablish the vision and direction of the research project
This process entails of every team member understands their roles and tasks within and throughout the project.
This is when our team structures the information and research found and formally writes up a report.
This process allows us to process, analyze and present our research findings and conclusions.
Our Business Areas
Great Albatross offers a full range of qualitative and quantitative methodologies through its in-house expertise and personnel. We use each method independently or apply a hybrid approach depending on the need of the project.
Our Clients
ADDRESS:
9th Floor, Atrium on 5th, 5th Street, Sandton, Johannesburg, 2196
Telephone:
+27 11 082 9880
To date, our clientele has been from telecoms, FMCGs, Higher Education, Business Schools, SMME Incubation Hubs, Private Property Developers and Banking.
