📍 Atrium on 5th, Sandton, South Africa info@greatalbatross.co.za | in f
Established 2015 · 100% Black Owned · BEE Level 1

Africa's Research & Innovation Experts

We deliver end-to-end research projects — from feasibility studies and market demand analyses to impact assessments, M&E and data collection — across South Africa and 10 African countries.

Explore Our Services → About Great Albatross
11+
Years Active
10+
African Countries
8
Core Services
📊

Brand & Consumer Research

Identifying what brands truly mean to consumers and how to strengthen those relationships for long-term brand equity.

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Public Sector

Research focused on national and local government priorities.

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Opinion Polling

Accurate polling of public and voter sentiment.

End to End Research
Impact Assessments
Feasibility Studies
Questionnaire Design
Market Demand Studies
Data Collection & Analysis
Monitoring & Evaluation
Market Research
End to End Research
Impact Assessments
Feasibility Studies
Questionnaire Design
Market Demand Studies
Data Collection & Analysis
Monitoring & Evaluation
Market Research
Great Albatross Logo
2015
Established in
Johannesburg, SA
🌍
Pan-African Reach 8 countries and growing
About Great Albatross

An African Research Consortium Built for Impact

Great Albatross is an African market research consortium headquartered in Johannesburg, South Africa. With 11 years of experience, we are a 100% Black owned BEE Level 1 entity offering end-to-end research services in South Africa and across 10 African countries.

We manage complete research projects from inception to delivery — including feasibility studies, impact assessments, M&E, market demand studies, data collection and questionnaire design — for clients large and small, from both the private and public sectors.

  • 11 years of experience · 100% Black owned · BEE Level 1
  • End-to-end project autonomy — no hands-on supervision required
  • On-time and budget-compliant delivery, every time
  • Diverse sector specialisation: FMCG, NGOs, agriculture, government and more
Learn More About Us →
What We Do

Our Core Services

A full suite of market research and intelligence services tailored to African markets.

All Services →
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End to End Research

We manage complete research projects from inception to delivery, including strategy development, execution, analysis and presentation — ensuring high-quality outcomes without hands-on supervision.

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Impact Assessments

We evaluate the effects of programmes and initiatives, measuring outcomes like job creation, business growth, continuity and adaptability to challenges.

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Feasibility Studies

We conduct in-depth analyses to determine the viability of projects, exploring market potential, economic factors and overall sustainability within budget and timelines.

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Questionnaire Design

We create tailored close-ended and discussion guide questionnaires — including review, editing and programming into online tools — for market, social or sector-specific research.

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Market Demand Studies

We assess demand for products, services or properties through national or regional surveys and stakeholder engagement to inform investment decisions.

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Data Collection & Analysis

We handle comprehensive data gathering via desktop research, fieldwork and quality controls, followed by cleaning, analysis and summarisation to derive actionable insights.

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Monitoring & Evaluation

We oversee programme performance by tracking progress, intervening as needed and liaising with institutions to ensure objectives are met over multi-year durations.

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Market Research

We perform targeted studies on consumer behaviour, sector needs or product satisfaction across country regions, delivering reports that guide strategic decisions.

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11+
Years of Experience
10+
African Countries
8
Core Service Lines
1
BEE Level · 100% Black Owned
How We Work

Our Research Process

Structured, strategic and results-driven — from first brief to final report.

01

Collection of Information

Gathering and measuring information to answer our research questions.

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02

Strategic Planning

Project managers establish the vision, direction and scope.

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03

Assignment of Responsibilities

Every team member understands their roles throughout the project.

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04

Formatting & Reporting

Structuring information and formally writing up findings in a clear report.

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05

Data Processing & Analysis

Processing, analysing and presenting findings and conclusions.

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Qualitative & Quantitative

Great Albatross offers a full range of qualitative and quantitative methodologies, applied independently or in a hybrid approach depending on the project's needs.

In-depth Interviews
Focus Groups
Online Surveys
Ethnography
CAWI
CAPI
CATI
Desk Research
Mystery Shopping
Observation
Statistical Modelling
Concept Testing
Why Choose Us

Our Unique Strengths

What sets Great Albatross apart from global and local competitors.

Regional Expertise in Africa

With proven experience across Africa — Botswana, Lesotho, Seychelles, Morocco and Eswatini — we offer deep insights into diverse African markets, sectors and cultural contexts that global competitors often overlook.

End-to-End Project Autonomy

We manage full research cycles from briefing to final presentation without requiring hands-on supervision, saving clients time and resources whilst ensuring efficiency and reliability.

On-Time & Budget-Compliant Delivery

Our track record shows consistent completion of multi-month projects, always within timelines and budgets — minimising risk for our clients.

Diverse Sector Specialisation

Spanning FMCG, NGOs, agriculture, engineering, housing, entrepreneurship and public sector, our work provides tailored, cross-industry expertise that adapts to your unique needs.

Robust Data Handling & Analysis

We excel in qualitative and quantitative methods, including questionnaire design, fieldwork strategy, data cleaning and stakeholder engagement — delivering actionable insights with exceptional attention to detail.

Speed and Turnaround Times

As a smaller, agile firm, we deliver faster turnaround times without bureaucracy. We respond quickly to client needs, iterate on feedback in real-time and complete projects efficiently.

Our Clients

Trusted by Leading Organisations

From government bodies and SETAs to global companies — our clientele spans the full spectrum.

Gert Sibande TVET College
Johannesburg Business School
University of Johannesburg
Babcock
SDI (Middle East, Africa & South Asia)
mthente Research & Consulting
Inkunzi Student Accommodation Fund
SAICE Professional Development
Mining Qualifications Authority
BAFFASA
FP&M SETA
ACT Ubumbano
Wilmar
Gert Sibande District Municipality
Our Footprint

Operating Across Africa

Headquartered in Johannesburg with partner capabilities across the continent.

🇿🇦
South Africa
Headquarters
🇧🇼
Botswana
Partner Country
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Eswatini
Partner Country
🇰🇪
Kenya
Partner Country
🇱🇸
Lesotho
Partner Country
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Morocco
Partner Country
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Namibia
Partner Country
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Nigeria
Partner Country
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Seychelles
Partner Country
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Zambia
Partner Country
Get in Touch

Ready to Start Your Next Research Project?

Whether you need brand intelligence, government research or opinion polling — our team is ready to deliver insights that drive better decisions.

Send Us a Brief →
📍 Atrium on 5th, Sandton, South Africa
✉️ info@greatalbatross.co.za